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The Case for B2B Branding: Pulling Away from the Business-to-business Pack Book
Dozens, perhaps hundreds of books have been written about branding, but none from the B2B perspective. This is the first. Lamons has researched and compiled a treasury of business-to-business case studies, describing in detail how more than 20...Read More
from£N/A | RRP: * Excludes Voucher Code Discount Also available Used from £N/A
- 0324398654
- 9780324398656
- Bob Lamons
- 29 September 2005
- South-Western, Division of Thomson Learning
- Hardcover (Book)
- 214
- 1
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