The Case for B2B Branding: Pulling Away from the Business-to-business Pack Book + PRICE WATCH * Amazon pricing is not included in price watch

The Case for B2B Branding: Pulling Away from the Business-to-business Pack Book

Dozens, perhaps hundreds of books have been written about branding, but none from the B2B perspective. This is the first. Lamons has researched and compiled a treasury of business-to-business case studies, describing in detail how more than 20...Read More

from£N/A | RRP: £26.99
* Excludes Voucher Code Discount Also available Used from £N/A
  • 0324398654
  • 9780324398656
  • Bob Lamons
  • 29 September 2005
  • South-Western, Division of Thomson Learning
  • Hardcover (Book)
  • 214
  • 1
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