The Chocolate Wars: Inside the Secret Worlds of Mars and Hershey Book

The chocolate wars between industry giants Hershey and Mars are anything but sweet. In The Chocolate Wars, Joël Glenn Brenner reveals the bitter legal and marketing fights, palace intrigue, and personality clashes that dominate Hershey and Mars--and the candy industry as a whole. A talented writer and dogged researcher, Brenner concludes that after decades of competition between the two companies, the drama still is unfolding. Will Mars--privately held and publicity shy--be the ultimate winner with its global game plan? Or will it be Hershey--publicly traded and philanthropy- minded--with its aggressive strategy of growth by acquisition? Brenner, a former Washington Post financial reporter, tells the stories of how Forrest Mars Sr. and Milton S. Hershey turned their two companies from small family businesses into international forces over the last century. While they may have started small, their products-- Mars' Snickers and M&M's and Hershey's milk-chocolate bars and Kisses-- are ubiquitous. Hershey was a benevolent philanthropist who spent hundreds of millions to create a town and orphanage to fulfill his altruistic dreams. Mars was a short-tempered perfectionist who yelled at anyone who failed to meet his standards. "What made Forrest's blood rush was the thrill of mastering new opportunities and taming uncharted worlds," the author writes. "Like Milton Hershey, he was driven by his visions; but where Milton Hershey saw utopia, Forrest Mars saw conquest." Nine years in the making, The Chocolate Wars is a satisfying read about the two titans of the chocolate world and how they capitalised on our love of sweets. --Dan Ring, Amazon.comRead More