The Codes of Advertising: Fetishism and the Political Economy of Meaning in the Consumer Society Book + PRICE WATCH * Amazon pricing is not included in price watch

The Codes of Advertising: Fetishism and the Political Economy of Meaning in the Consumer Society Book

This book examines the commercial speech of advertising as a cultural phenomenon whose social significance far exceeds its economic influence. Jhally argues that by selling viewing time to advertisers, television converts audiences into laborers who ``work'' for the media in the same way that workers do in a factory. By watching commercial messages on TV, viewers actively create symbolic meaning, but also generate profit for the media in return for the wage of entertainment.Read More

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  • 041590353X
  • 9780415903530
  • Sut Jhally
  • 12 December 1990
  • Routledge
  • Paperback (Book)
  • 240
  • 1
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