The Commercial Appropriation of Personality (Cambridge Intellectual Property and Information Law) Book + PRICE WATCH * Amazon pricing is not included in price watch

The Commercial Appropriation of Personality (Cambridge Intellectual Property and Information Law) Book

Commercial exploitation of attributes of an individual's personality, such as name, voice and likeness, forms a mainstay of modern advertising and marketing. This volume provides a framework for analysing the disparate aspects of the problem of commercial appropriation of personality and traces, in detail, the discrete patterns of development in the major common law systems. It also considers whether a coherent justification for a new remedy may be identified from a range of competing theories.Read More

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  • 0521052521
  • 9780521052528
  • Huw Beverley-Smith
  • 21 February 2008
  • Cambridge University Press
  • Paperback (Book)
  • 404
  • 1
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