The Competitive Advantage of Competitor Intelligence: The Strategies, Tactics and Tools for Gathering Business Intelligence (Financial times management) Book + PRICE WATCH * Amazon pricing is not included in price watch

The Competitive Advantage of Competitor Intelligence: The Strategies, Tactics and Tools for Gathering Business Intelligence (Financial times management) Book

Competitive intelligence is key to competitive strategy; without competitor intelligence there is no strategy - only a stab in the dark (or an ice-pick through the head!) This is a book for business executives, not insiders in the CI trade. It is both a strategic treatment of the need for competitor intelligence, and, uniquely, a tactical guide to how to go about obtaining the same - whether you do it yourself or employ a specialist consultancy. It also offers advice and devices that allow your organisation to shield itself from prying eyes. Author : Andrew Pollard is managing partner of EMP Intelligence Service, a full service competitor intelligence consultancy.Read More

from£54.00 | RRP: £40.00
* Excludes Voucher Code Discount Also available Used from £5.46
  • 0273637096
  • 9780273637097
  • Andrew. Pollard
  • 5 November 1998
  • Financial Times/ Prentice Hall
  • Paperback (Book)
  • 238
  • 1
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