The Complete Advertising and Marketing Handbook: Your Twenty-first Century Advertising and Marketing Manual is Available Right Now Book + PRICE WATCH * Amazon pricing is not included in price watch

The Complete Advertising and Marketing Handbook: Your Twenty-first Century Advertising and Marketing Manual is Available Right Now Book

This remarkable manual tells you what to do and what to avoid when working with all types of media, from the most traditional to the newest (and woefully misunderstood) electronic media. Lewis offers tips on letter-writing, using testimonials, positioning and loyalty programs, making small-space ads pay, and effective fund-raising.Read More

from£62.10 | RRP: £51.99
* Excludes Voucher Code Discount Also available Used from £12.26
  • 156625101X
  • 9781566251013
  • Herschell Gordon Lewis
  • 1 September 1998
  • Bonus Books Inc
  • Hardcover (Book)
  • 293
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