The Complete Database Marketer: Second Generation Strategies and Techniques for Tapping the Power of Your Customer Database Book + PRICE WATCH * Amazon pricing is not included in price watch

The Complete Database Marketer: Second Generation Strategies and Techniques for Tapping the Power of Your Customer Database Book

The Complete Database Marketer is totally redrafted to bring it up to date with developments through 1995. Specific updates include: media selection for database marketing; the PC server and the mainframe; hardware and software for database marketing; selling the database to top management; measured marketing in retail chains.Read More

from£36.27 | RRP: £32.99
* Excludes Voucher Code Discount Also available Used from £4.43
  • 1557388938
  • 9781557388933
  • Arthur Middleton Hughes
  • 1 September 1995
  • McGraw-Hill Professional
  • Hardcover (Book)
  • 550
  • 2
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