The Complete Idiot's Guide to Brand Management Book + PRICE WATCH * Amazon pricing is not included in price watch

The Complete Idiot's Guide to Brand Management Book

Whether you are the manager of a large corporation or the owner of a small business, you need to know how to build and maintain powerful brands. This book will help you make decisions about the products and services your company develops or sells. It explains how to develop your target market, how to understand your brand's core values, and how to develop a brand positioning statement. Read More

from£13.48 | RRP: £
* Excludes Voucher Code Discount Also available Used from £3.05
  • 0028639928
  • 9780028639925
  • Patricia F Nicolino
  • Prentice Hall] [distributor]
  • Paperback (Book)
  • 360
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