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The Complete Idiot's Guide to Marketing Basics Book
From online marketing to old-fashioned word-of-mouth, readers will find a comprehensive update on key marketing basics, as well as such topics as: ? Guerilla marketing ? Marketing to Boomers and Latinos ? Online marketing ? Targeted-but-affordable direct mail ? Sample marketing plans for several types of small businesses (as well as a couple of larger projects) ? Practical, do-it-yourself distribution strategies ? Analysis of business segments and trends, and much more.Read More
from£14.97 | RRP: * Excludes Voucher Code Discount Also available Used from £4.92
- 1592571352
- 9781592571352
- Sarah White, Alpha Books
- 29 April 2004
- Alpha Books
- Paperback (Book)
- 464
- 2nd Revised edition
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