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The Complete Idiot's Guide to Winning Customer Loyalty (Complete Idiot's Guides (Lifestyle Paperback)) Book
Your company is in your customer?s hands. Essential reading that offers business managers a strategic plan to attract new customers and secure the business of existing ones. Readers will learn important ways of achieving customer loyalty, from developing a customer-driven culture and establishing customer trust to incorporating loyalty initiatives and responding to customer complaints.? Loyalty program membership exceeded a rate of 30% between 2000 and 2003? The top 20% of a company?s customers account for 80% of sales? Top customers spend 50 times more than casual customers? Frequent flier/shopper programs are more popular than everRead More
from£22.24 | RRP: * Excludes Voucher Code Discount Also available Used from £13.24
- 1592573835
- 9781592573837
- Murray Raphel, Neil Raphel, Janis S. Raye
- 1 July 2005
- Alpha Books
- Paperback (Book)
- 352
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