The Consumer-Centric Category Management: How to Increase Profits by Managing Categories Based on Consumer Needs Book + PRICE WATCH * Amazon pricing is not included in price watch

The Consumer-Centric Category Management: How to Increase Profits by Managing Categories Based on Consumer Needs Book

Explores category management, and is for those with a vested interest in category management. This book brings a structured process to how executives think and make decisions about their businesses, no matter what information and information technology they have access to.Read More

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  • ASDA

    In some parts of the world especially in developing markets category management today remains a stretch goal - a new idea full of untapped potential. In other areas the original eight-step process that emerged in the late 1980's forms the foundation of many companies' approach to category management.

  • Blackwell

    In recent years, new technologies, new approaches, and new research have significantly al-tered the category management landscape. In addition to a comprehensive review of the discipline, Consumer-Centric Category Management offers guidance in the...

  • Pickabook

    ACNielsen, John Karolefski, Al Heller

  • 0471703591
  • 9780471703594
  • ACNielsen, John Karolefski, Al Heller
  • 29 December 2005
  • John Wiley & Sons
  • Hardcover (Book)
  • 368
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