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The Consumer-Centric Category Management: How to Increase Profits by Managing Categories Based on Consumer Needs Book
* Excludes Voucher Code Discount Also available Used from £N/A
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ASDA
In some parts of the world especially in developing markets category management today remains a stretch goal - a new idea full of untapped potential. In other areas the original eight-step process that emerged in the late 1980's forms the foundation of many companies' approach to category management.
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Blackwell
In recent years, new technologies, new approaches, and new research have significantly al-tered the category management landscape. In addition to a comprehensive review of the discipline, Consumer-Centric Category Management offers guidance in the...
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Pickabook
ACNielsen, John Karolefski, Al Heller
- 0471703591
- 9780471703594
- ACNielsen, John Karolefski, Al Heller
- 29 December 2005
- John Wiley & Sons
- Hardcover (Book)
- 368
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