The Cool Factor: Building Your Brand's Image Through Partnership Marketing Book + PRICE WATCH * Amazon pricing is not included in price watch

The Cool Factor: Building Your Brand's Image Through Partnership Marketing Book

What is cool? Who knows. But there is one thing every marketer does know– nothing increases sales like cool does. In The Cool Factor, Del Breckenfeld, a long-time marketer at Fender®  Musical Instruments Corp., presents an inside look at how Fender became the coolest name in musical instruments and how marketers at Fender partnered with cool products, musicians, and events to up their "cool factor" even more. If you're a marketer, The Cool Factor offers lessons for keeping your brand on top.Read More

from£25.63 | RRP: £16.99
* Excludes Voucher Code Discount Also available Used from £8.16
  • 047037196X
  • 9780470371961
  • Del Breckenfeld
  • 8 October 2008
  • John Wiley & Sons
  • Hardcover (Book)
  • 288
As an Amazon Associate we earn from qualifying purchases. If you click through any of the links below and make a purchase we may earn a small commission (at no extra cost to you). Click here to learn more.

Would you like your name to appear with the review?

We will post your book review within a day or so as long as it meets our guidelines and terms and conditions. All reviews submitted become the licensed property of www.find-book.co.uk as written in our terms and conditions. None of your personal details will be passed on to any other third party.

All form fields are required.