The Crazy Makers: How the Food Industry is Destroying Our Brains Book + PRICE WATCH * Amazon pricing is not included in price watch

The Crazy Makers: How the Food Industry is Destroying Our Brains Book

We already worry that our food makes us fat, dull, disease-prone, and sleepy. Now we have to worry that it also makes us crazy. According to certified clinical nutritionist Carol Simontacchi, the food industries that give us packaged, processed, artificially flavored, chemical-ridden, artificially colored, nutrient-stripped pseudo foods such as sodas, processed soups, sugared cereals, and fiberless bread "wantonly destroy our bodies and our brains, all in the name of profit." We Americans (adults and children) eat 200 pounds of sugar and artificial sweeteners each year. Our children's test scores and grades drop. We become violent, illogical, moody, depressed, drug-addicted, and crazy. The reason, according to the author, who is pursuing a doctorate in brain nutrition, is that we're starving our brains with lack of nutrition. This isn't a process that begins when teenagers start snacking on sodas, chips, and ice cream. Rather, this nutrition deprivation starts in the womb: mom doesn't get the right nutrition (essential fatty acids, high-quality protein, unrefined carbohydrates, vitamins, minerals, and water), so baby is born already brain-nutrient deficient, says the author. Infant formulas, processed baby food, and sugared cereals exacerbate the problem through the stages of childhood, with kids not getting the nutrition their growing brains need. Simontacchi also skewers prepared foods, additives, over-processed grains, school vending machines, and fast-food chains. This book isn't only about children. Starbucks and its ilk get a "Crazy Maker Award" for "encouraging us to self-medicate with stimulating beverages that mask the symptoms of nervous system and adrenal exhaustion." We adults are genuinely fatigued, but instead of getting the sleep and rest we need, we succumb to the "marketing hype of sophisticated companies that convinces us that self-medicating with an addictive substance is the answer to our energy crisis." You may not accept all Simontacchi's views, but once you've read this book, you won't reach for a café latte or feed your kids sugar-frosted cereal with the same complacency. --Joan PriceRead More

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  • Product Description

    An unprecedented and impeccably reported look at how American food manufacturers and their "products" may be endangering our minds.

    In The Crazy Makers, nutritionist Carol Simontacchi reveals that brand-name consumer food producers may be putting items on the market that redefine what we commonly think of as "food." From infant formulas to supposedly health-conscious packaged meals, these pseudo-foods may be causing chemical levels in the brain to rise to alarming heights.

    Based on new research, epidemiological evidence, and a formal study of schoolchildren's eating habits conducted by Simontacchi, The Crazy Makers will open your eyes as it identifies how the latest food products may be driving you crazy-and will tell you what you can do about it. Notes. Index.

  • 1585421049
  • 9781585421046
  • Carol Simontacchi
  • 23 December 2001
  • Jeremy P Tarcher
  • Paperback (Book)
  • 320
  • New edition
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