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The Creative Economy: How People Make Money from Ideas Book
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Amazon
Britain makes more money from music than from its car industry. In the United States the core copyright industries achieved foreign sales and exports of $60.18 billion. This book explores how we can harness creativity and the industry it sustains to our common interests. It deals with basic matters, what we humans want and what we are good at.
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Penguin
Creativity is fun. It's also big business. But how do you turn creativity into money - cash, capital and profit? It is not just having a bright idea that counts - it's what you do with it.
- 0140287949
- 9780140287943
- John Howkins
- 27 June 2002
- Penguin
- Paperback (Book)
- 288
- New Ed
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