The Cultural Dimension of International Business Book + PRICE WATCH * Amazon pricing is not included in price watch

The Cultural Dimension of International Business Book

Preparing future American businessmen and women to understand and cope with the cultural dimension of their professions, this book demonstrates how the theory and insights of cultural anthropology can positively influence the conduct of international business. It explores (1) general concepts about culture that can be applied to any cross-cultural situation; (2) the nature of communication, both linguistic and nonverbal; (3) contrasting value systems; and (4) a wide variety of sources for locating culture-specific information. A conceptual approach provides readers with the necessary framework for understanding the cultural dimension of the international business arena. For individuals seeking to understand any cross cultural business encounter they have had in the past or might have in the future.Read More

from£N/A | RRP: £21.99
* Excludes Voucher Code Discount Also available Used from £N/A
  • 0130903272
  • 9780130903273
  • Gary P. Ferraro
  • 25 June 2001
  • Pearson Education
  • Paperback (Book)
  • 214
  • 4
As an Amazon Associate we earn from qualifying purchases. If you click through any of the links below and make a purchase we may earn a small commission (at no extra cost to you). Click here to learn more.

Would you like your name to appear with the review?

We will post your book review within a day or so as long as it meets our guidelines and terms and conditions. All reviews submitted become the licensed property of www.find-book.co.uk as written in our terms and conditions. None of your personal details will be passed on to any other third party.

All form fields are required.