The Customer Century: Lessons from World Class Companies in Integrated Communications (Routledge Corporate Communications) Book + PRICE WATCH * Amazon pricing is not included in price watch

The Customer Century: Lessons from World Class Companies in Integrated Communications (Routledge Corporate Communications) Book

Say goodbye to the production century. Savvy and all-powerful consumers are at the helm. Based on hundreds of hours of in-depth interviews with senior marketing and corporate communications managers from top companies such as Federal Express, Hewlett-Packard, Ericsson, Philips, and Xerox, Gronstedt provides the keys to thriving in the upcoming "customer century." Companies must learn to integrate communications three dimensionally: externally with key customers, vertically between senior management and front-line workers, and horizontally across departments. Packed with hands-on advice, this book is a roadmap to success in the Customer Century. Explains a hot, new management strategy Includes practical tips and strategiesRead More

from£N/A | RRP: £24.99
* Excludes Voucher Code Discount Also available Used from £N/A
  • 0415921996
  • 9780415921992
  • Anders Gronstedt
  • 18 January 2000
  • Routledge
  • Hardcover (Book)
  • 256
  • 1
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