The Customer Loyalty Solution: What Works and What Doesn't in Customer Loyalty Programs Book + PRICE WATCH * Amazon pricing is not included in price watch

The Customer Loyalty Solution: What Works and What Doesn't in Customer Loyalty Programs Book

Current research with case studies from leading companies such as FedEx, StrideRite, and Cingular to reveal how marketers can benchmark market-proven programs to successfully track customer activity, build enduring loyalty programs, and treat customer communication as a profit center. Read More

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  • 0071363661
  • 9780071363662
  • Arthur M. Hughes
  • 1 April 2003
  • McGraw-Hill Inc.,US
  • Hardcover (Book)
  • 336
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