The Customer Loyalty Solution Book + PRICE WATCH * Amazon pricing is not included in price watch

The Customer Loyalty Solution Book

Current research with case studies from leading companies such as FedEx, StrideRite, and Cingular to reveal how marketers can benchmark market-proven programs to successfully track customer activity, build enduring loyalty programs, and treat customer communication as a profit center. Read More

from£17.21 | RRP: £22.95
* Excludes Voucher Code Discount Also available Used from £29.13
  • 0071589600
  • 9780071589604
  • Arthur Middleton Hughes
  • 20 February 2003
  • McGraw-Hill
  • Paperback (Book)
  • 384
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