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The Customer Loyalty Solution Book
Current research with case studies from leading companies such as FedEx, StrideRite, and Cingular to reveal how marketers can benchmark market-proven programs to successfully track customer activity, build enduring loyalty programs, and treat customer communication as a profit center. Read More
from£17.21 | RRP: * Excludes Voucher Code Discount Also available Used from £29.13
- 0071589600
- 9780071589604
- Arthur Middleton Hughes
- 20 February 2003
- McGraw-Hill
- Paperback (Book)
- 384
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