The Customer Only Rings Once: Managing Telephone Contact with Your Customers (Institute of Management) Book + PRICE WATCH * Amazon pricing is not included in price watch

The Customer Only Rings Once: Managing Telephone Contact with Your Customers (Institute of Management) Book

Tele-contact teams are increasingly being used by companies in every sector to: build customer loyalty; prospect for business; turn enquiries into sales; handle complaints; supplement field sales activity; and provide after sales service. This text provides practical advice on every aspect of managing telephone contact with potential and existing customers and covers every aspect: managing the team; establishing contact; structuring a call; and measuring results. Case studies include: Legal and General; Stena Sealink; The Prudential; BUPA; and British Telecom.Read More

from£22.93 | RRP: £16.99
* Excludes Voucher Code Discount Also available Used from £6.27
  • 0273611747
  • 9780273611745
  • Pat Cochrane
  • 12 January 1995
  • Financial Times Prentice Hall
  • Paperback (Book)
  • 184
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