The Design of Everyday Things Book + PRICE WATCH * Amazon pricing is not included in price watch

The Design of Everyday Things Book

First, businesses discovered quality as a key competitive edge; next came service. Now, Donald A. Norman, former Director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new competitive frontier. The Design of Everyday Things is a powerful primer on how--and why--some products satisfy customers while others only frustrate them.Read More

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    Donald Norman's best-selling plea for user-friendly design with more than 175 000 copies sold to date is now a Basic paperback."Provocative."--Time magazine . First businesses discovered quality as a key competitive edge; next came service. Now Donald A. Norman former Director of the Institute for Cognitive Science at the University of California reveals how smart design is the new competitive frontier. The Design of Everyday Things is a powerful primer on how--and why--some products satisfy customers while others only frustrate them.

  • ASDA

    First businesses discovered quality as a key competitive edge; next came service. Now Donald A. Norman former Director of the Institute for Cognitive Science at the University of California reveals how smart design is the new competitive frontier. The Design of Everyday Things is a powerful primer on how--and why--some products satisfy customers while others only frustrate them.

  • Blackwell

    Norman, former Director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new competitive frontier. Now available in paperback, Norman's bestselling plea for user-friendly product design in...

  • 0465067107
  • 9780465067107
  • Don Norman
  • 29 August 2002
  • Basic Books
  • Paperback (Book)
  • 272
  • 1st Basic Paperback
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