The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market Book + PRICE WATCH * Amazon pricing is not included in price watch

The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market Book

Why is it that Casio can sell a calculator more cheaply than Kellogg's can sell a box of corn flakes? Why can FedEx absolutely, positively" deliver your package overnight but airlines have trouble keeping track of your bags? What does your company do better than anyone else? What unique value do you provide to your customers? How will you increase that value next year? As customers' demands for the highest quality products, best services, and lowest prices increase daily, the rules for market leadership are changing. Once powerful companies that haven't gotten the message are faltering, while others, new and old, are thriving. In disarmingly simple and provocative terms, Treacy and Wiersema show what it takes to become a leader in your market, and stay there, in an ever more sophisticated and demanding world.Read More

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  • BookDepository

    The Discipline of Market Leaders : Paperback : INGRAM PUBLISHER SERVICES US : 9780201407198 : 0201407191 : 10 Jan 1997 : The runaway international bestseller with more than 600,000 copies sold, now expanded to make its message even more compelling for today's market leaders.

  • Blackwell

    New in paperback--the bold new strategy for reinventing competition, written by the authors of the popular Reengineering the Corporation. Treacy and Wiersma describe in detail how companies such as Wal-Mart, Southwest Airlines, Charles Schwab...

  • ASDA

    Shows how a new breed of company is reinventing the rules of competition dominating its market by choosing one of three values: best total cost best product or best total solution. This text demonstrates how this concept works.

  • Pickabook

    Michael Treacy, Fred Wiersema

  • 0201407191
  • 9780201407198
  • Michael Treacy, Fred Wiersema
  • 20 December 1996
  • Perseus Books
  • Paperback (Book)
  • 224
  • New Ed
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