The Economics of Sports Broadcasting Book

There has been explosive growth and significant change in the business and culture of televised sport during recent years. An ever-widening variety of televised sports are now one of the most valuable forms of broadcast entertainment, throughout the world. Students of sports management, business and media today need a sound understanding of the economic theory of sports broadcasting. This book will enable sport and media students to use economic theory with confidence. Sports broadcasting has evolved within a unique regulatory culture and this book provides an accessible, detailed introduction to all aspects of the economics associated with the area. The Economics of Sports Broadcasting is designed as student textbook and contains a full range of student friendly textbook features. Includes: DT An overview of the historical and contemporary sports broadcastingDT Introduction to the players in sports broadcasting - Viewers, TV channels, sponsors, club and event owners and political authorities. DT The market behaviors of different types of TV channel DT The international economy of TV sportDT The regulations governing televised sportDT Understanding sport as a commodityDT Questions of ownership, buying and selling of sportDT Competition and game theory in sports broadcastingDT The changing landscape of production and supply in sports broadcasting as clubs and events form their own media companiesDT Demand and the future of sports broadcastingRead More