The Economics of Sports Broadcasting Book

There has been explosive growth and significant change in the business and culture of televised sport during recent years. An ever-widening variety of televised sports are now one of the most valuable forms of broadcast entertainment, throughout the world. Students of sports management, business and media today need a sound understanding of the economic theory of sports broadcasting. This book will enable sport and media students to use economic theory with confidence.

Sports broadcasting has evolved within a unique regulatory culture and this book provides an accessible, detailed introduction to all aspects of the economics associated with the area. The Economics of Sports Broadcasting is designed as student textbook and contains a full range of student friendly textbook features. Includes:

DT An overview of the historical and contemporary sports broadcasting
DT Introduction to the players in sports broadcasting - Viewers, TV channels, sponsors, club and event owners and political authorities.
DT The market behaviors of different types of TV channel
DT The international economy of TV sport
DT The regulations governing televised sport
DT Understanding sport as a commodity
DT Questions of ownership, buying and selling of sport
DT Competition and game theory in sports broadcasting
DT The changing landscape of production and supply in sports broadcasting as clubs and events form their own media companies
DT Demand and the future of sports broadcasting