The Economist Pocket Marketing: The Essentials of Successful Marketing from A-Z ( + PRICE WATCH * Amazon pricing is not included in price watch

The Economist Pocket Marketing: The Essentials of Successful Marketing from A-Z ("The Economist" books) Book

This guide defines the essentials of successful marketing through concise essays on the value of brands, advertising and goods for the future. It also includes an A-Z of marketing concepts and key terms from attributes and concept testing, to psychographics and value analysis, as well as lists and appendices on leading brand names, leading advertising agencies and biggest advertisers.Read More

from£13.48 | RRP: £10.99
* Excludes Voucher Code Discount Also available Used from £3.28
  • 0241002397
  • 9780241002391
  • Tim Hindle, Michael Thomas
  • 14 February 1994
  • Penguin
  • Hardcover (Book)
  • 208
  • 2nd Revised edition
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