The Economy of Brands Book + PRICE WATCH * Amazon pricing is not included in price watch

The Economy of Brands Book

In many businesses brands account for the majority of shareholder value. It is crucial to understand how the economy of brands works and can be exploited to create sustainable value. The purpose of this book is to develop and enhance the understanding of the brand as an economic asset to make better business and investment decisions.Read More

from£N/A | RRP: £25.00
* Excludes Voucher Code Discount Also available Used from £N/A
  • Blackwell

    Branding has always been a divisive issue in the boardroom. One side sit the sceptics - those quick to point out the dangers of listing this most intangible of assets on the balance sheet; while on the other sit the believers - those keen to...

  • 0230232507
  • 9780230232501
  • Jan Lindemann
  • 7 May 2010
  • Palgrave Macmillan
  • Hardcover (Book)
  • 192
As an Amazon Associate we earn from qualifying purchases. If you click through any of the links below and make a purchase we may earn a small commission (at no extra cost to you). Click here to learn more.

Would you like your name to appear with the review?

We will post your book review within a day or so as long as it meets our guidelines and terms and conditions. All reviews submitted become the licensed property of www.find-book.co.uk as written in our terms and conditions. None of your personal details will be passed on to any other third party.

All form fields are required.