The Education of an Accidental CEO: Lessons Learned from the Trailer Park to the Corner Office Book

David Novakâ??one of todayâ??s most engaging, unconventional, and successful business leadersâ??lived in thirty-two trailer parks in twenty-three states by the time he reached the seventh grade. He sold encyclopedias door to door, worked as a hotel night clerk, and took a job as a $7,200-a-year advertising copywriter with the hopes of maybe one day becoming a creative director. Instead, he became head of the worldâ??s largest restaurant company at the ripe old age of forty-seven.While David never went to business school, he did learn from the greatest of teachersâ??experienceâ??and plenty of other very smart people as well: Magic Johnson on the secret to teamwork, Warren Buffett on what he looks for in the companies he buys, John Wooden on ego, and Jack Welch on one thing heâ??d do over. Now he wants to share with you what he discovered about getting ahead and getting noticed; motivating people and turning businesses around; building winning teams and running a global company of nearly one million people; and always staying true to yourself.The Education of an Accidental CEO is filled with David Novakâ??s street-smart wisdom:From his formative years...â?¢ Walking through your anxietiesâ?¢ Avoiding the poison of stereotypesâ?¢ Staying â??right-sizedâ? â?¢ Breaking through the clutterFrom his years as an ad executive and chief marketing officer ...â?¢ How not to roll over like Fluffy the dogâ?¢ Seeing yourself as a brandâ?¢ When to pull the plug on the Super BowlAs the COO of Pepsi Cola and then as president of KFC and Pizza Hut ...â?¢ Why a gold watch can have less value than a floppy rubber chickenâ?¢ Knowing when â??the answers are in the buildingâ?â?¢ Knowing when to do nothingâ?¢ What it takes to revitalze a companyAnd as CEO of Yum! Brands, Inc. ...â?¢ How to â??shock the systemâ?â?¢ How to avoid the slow-noâ??sâ?¢ Managing two up and two downDavid Novakâ??s ideas for building an entire culture around reward and recognitionâ??getting everyone from division presidents to dishwashers to buy into recognizing the achievements of othersâ??is studied by other companies and discussed here in great detail. Whether you are the CEO of a global conglomerate or a budding entrepreneur, there is something here that will help you get where you want to go.Read More