The End of Advertising as We Know it Book + PRICE WATCH * Amazon pricing is not included in price watch

The End of Advertising as We Know it Book

A follow-up to the book The End of Marketing As We Know It this work argues that the business of advertising as we know it is dead. It uses real-world examples to illustrate how modern advertising overemphasizes art and entertainment and neglects the most important rule of advertising - sell the product.Read More

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  • Blackwell

    P The controversial marketing guru discusses the revolution in advertising strategy What can I say about Sergio Zyman? He's a genius; that's all.-Warren Bennis, University Professor and DistinguishedProfessor of BusinessAdministration...

  • Foyles

    The End of Advertising as We Know It uses real-world examples to illustrate how modern advertising over-emphasizes artfulness and neglects the most important rule of...

  • 047142966X
  • 9780471429661
  • Sergio Zyman, Armin Brott
  • 9 January 2004
  • John Wiley & Sons
  • Paperback (Book)
  • 256
  • New edition
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