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The End of Advertising as We Know it Book
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Blackwell
P The controversial marketing guru discusses the revolution in advertising strategy What can I say about Sergio Zyman? He's a genius; that's all.-Warren Bennis, University Professor and DistinguishedProfessor of BusinessAdministration...
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Foyles
The End of Advertising as We Know It uses real-world examples to illustrate how modern advertising over-emphasizes artfulness and neglects the most important rule of...
- 047142966X
- 9780471429661
- Sergio Zyman, Armin Brott
- 9 January 2004
- John Wiley & Sons
- Paperback (Book)
- 256
- New edition
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