The Essence of Competitive Strategy (Essence of Management Series) Book + PRICE WATCH * Amazon pricing is not included in price watch

The Essence of Competitive Strategy (Essence of Management Series) Book

Essence Competitive Strategy : Paperback : Pearson Education (US) : 9780132914772 : 0132914778 : 01 Feb 1995 : This text on strategy at the individual business unit (or SBU) level asks: Where should we compete? What products should we compete with? It provides a framework for developing viable competitive strategies using two interrelated matrices: the customer matrix, and the producer matrix.Read More

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  • Product Description

    : This book provides a comprehensive blueprint for building a corporate strategy. "Where should we compete? What products should we compete with? How will we gain sustainable competitive advantage in the s we choose?" These strategic questions are at the heart of building a corporate strategy, and any company that intends to remain successful must find the right answers. The Essence of Competitive Strategy will help. It's a clear, comprehensive guide to understanding where a company is and where it needs to go. Learn how to analyze how a company and the competition are viewed by customers. Understand the strategic options available for innovation and lower costs. Given a strategic direction, evaluate the comparative risk of several courses of action, and determine which partners may be available to help achieve a goal. Invaluable for managers on short courses in corporate strategy, competitive strategy, business policy and strategic management; for MBA and other students; as reference material for managers' bookshelves, and for aspiring managers wishing to improve their knowledge and skills.

  • 0132914778
  • 9780132914772
  • David Faulkner, Cliff Bowman
  • 1 November 1994
  • Prentice Hall
  • Paperback (Book)
  • 144
  • 1
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