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The Essence of Consumer Behaviour (Prentice Hall Essence of Management Series) Book
Why is a knowledge of consumer behaviour so essential to effective marketing? How can an understanding of why people buy help marketers know how to sell? How are attitudes towards products formed - and how can those attitudes be changed? What can managers do to persuade consumers to buy - and buy again? The Essence of Consumer Behaviour is an invaluable reference source for managers on short courses; for MBA and other students who want to get quickly to the heart of the subject; as reference material for managers' bookshelves and for aspiring managers wishing to improve their knowledge and skills.Read More
from£N/A | RRP: * Excludes Voucher Code Discount Also available Used from £N/A
- 0135731224
- 9780135731222
- Jim Blythe
- 27 May 1997
- Financial Times/ Prentice Hall
- Paperback (Book)
- 206
- 1
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