The Essence of Marketing Research (The Essence of Management Series) Book + PRICE WATCH * Amazon pricing is not included in price watch

The Essence of Marketing Research (The Essence of Management Series) Book

Offers information about the nature, scope, tools and techniques of marketing research. The author places marketing research in the context of planning and decision-making in business and examines the various types of market research, such as surveys, questionnaires and group studies.Read More

from£N/A | RRP: £22.99
* Excludes Voucher Code Discount Also available Used from £N/A
  • 0132848295
  • 9780132848299
  • Chisnall
  • 1 March 1991
  • Prentice Hall
  • Paperback (Book)
  • 224
  • 1
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