The Essential Persona Lifecycle: Your Guide to Building and Using Personas Book + PRICE WATCH * Amazon pricing is not included in price watch

The Essential Persona Lifecycle: Your Guide to Building and Using Personas Book

Personas play an essential role in the development of successful products. Without creating profiles of target customers and studying them throughout your product development lifecycle it's impossible to truly understand user need context and pain points. This guide helps to build and use personas - from planning creating and launching.Read More

from£21.15 | RRP: £18.99
* Excludes Voucher Code Discount Also available Used from £10.97
  • 0123814189
  • 9780123814180
  • Tamara Adlin, John Pruitt
  • 4 May 2010
  • Morgan Kaufmann
  • Paperback (Book)
  • 240
  • Abridged
  • Abridged
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