The Fall of Advertising and the Rise of PR Book + PRICE WATCH * Amazon pricing is not included in price watch

The Fall of Advertising and the Rise of PR Book

Reveals a shift in marketing trends from advertising to publicity, citing the successes of such top brands as the Body Shop, Starbucks, and Wal-Mart, while sharing strategies on establishing credibility and implementing a slow PR build.Read More

from£11.57 | RRP: £8.99
* Excludes Voucher Code Discount Also available Used from £3.33
  • 0060081996
  • 9780060081997
  • Laura Ries, Al Ries
  • 7 October 2004
  • HarperCollins
  • Paperback (Book)
  • 320
  • 1st HarperBusiness Pbk. Ed
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