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The Fame Formula: How Hollywood's Fixers, Fakers and Star Makers Created the Celebrity Industry Book
A study of the creators of the publicity industry taking us from vaudeville and the movies to the age of television and the internet. It describes how in the hands of Hollywood fixers Eddie Mannix and Howard Strickling publicity agents Russell Birdwell Warren Cowan Henry Rogers and more this freewheeling industry developed.Read More
from£N/A | RRP: * Excludes Voucher Code Discount Also available Used from £N/A
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Foyles
An insightful history of PR by one of its leading practitioners.
- 0330444883
- 9780330444880
- Mark Borkowski
- 3 April 2009
- Pan
- Paperback (Book)
- 256
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