The Fifty-Year Seduction: How Television Manipulated College Football, from the Birth of the Modern NCAA to the Creation of the BCS Book + PRICE WATCH * Amazon pricing is not included in price watch

The Fifty-Year Seduction: How Television Manipulated College Football, from the Birth of the Modern NCAA to the Creation of the BCS Book

ver the last half century, television has been the common denominator in college football's rise from sport to big business. In this groundbreaking book, the author connects the dots to show how television manufactured money, greed, and envy; altered the recruiting process; aided the NCAA's explo-sion from impotent union to massive bureaucracy; seized control of the bowl games, leading to the enormously lucrative and con-tro-versial Bowl Championship Series; and fomented the realign-ment of conferences, including the highly publicized 2002 battle for teams between the ACC and Big East.Read More

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  • 031232345X
  • 9780312323455
  • Keith Dunnavant
  • 1 August 2004
  • Thomas Dunne Books
  • Hardcover (Book)
  • 304
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