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The Financial Professional's Guide to Persuading 1 or 1, 000 Book
Persuasive presentations are a matter of both substance and style. Gary DeMoss and Mitch Anthony, well-known speakers and communication professionals in the financial services industry, reveal proven strategies for making "can't miss" presentations about products and services. Readers will learn to: *Identify the three crucial aspects of all great presentations and deliver them persuasively. *Help clients uncover areas of dissatisfaction and increase their motivation to make necessary changes. *Get and keep people's attention and ultimately bring them to a point of action. A successful presentation "persuades" behavior and helps to close the sale. Using the skills outlined by DeMoss and Anthony, financial advisors can stand confidently in front of a large audience or speak comfortably to an audience of one, knowing that their presentation will hit its mark.Read More
from£30.98 | RRP: * Excludes Voucher Code Discount Also available Used from £13.49
- 0793146712
- 9780793146710
- Gary DeMoss, Mitch Anthony
- 1 November 2001
- Dearborn Trade,U.S.
- Hardcover (Book)
- 256
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