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The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits Book
In this fifth anniversary edition, Prahalad thoroughly updates his book to reveal all that's been learned about competing and profiting ''at the bottom of the pyramid.'' Prahalad outlines the latest strategies and tactics that companies are utilizing tRead More
from£28.08 | RRP: * Excludes Voucher Code Discount Also available Used from £3.17
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Blackwell
Inspired by C. K. Prahalad's breakthrough insights in the original edition of The Fortune at the Bottom of the Pyramid, a wide variety of firms are identifying, building, and profiting from new markets among the world's poorest people ...
- 0137009275
- 9780137009275
- C.K. Prahalad
- 24 August 2009
- Wharton School Publishing
- Hardcover (Book)
- 432
- 1
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