The Fundamentals of Business-to-Business Sales & Marketing Book + PRICE WATCH * Amazon pricing is not included in price watch

The Fundamentals of Business-to-Business Sales & Marketing Book

Shows how B2B leaders integrate approaches and technologies with techniques to find get and keep customers. This book introduces a sales coverage model that meets the needs of the Web-based environment while retaining the benefits that a good salesperson can bring to the table.Read More

from£12.59 | RRP: £17.99
* Excludes Voucher Code Discount Also available Used from £16.66
  • Blackwell

    B2B sales and marketing executives have been hard-hit by increasing sales demands, plummeting budgets, and highly touted techniques that promise more than they deliver. The Fundamentals of Business-to-Business Sales & Marketing shows executives...

  • 0071408797
  • 9780071408790
  • John Coe
  • 1 September 2003
  • McGraw-Hill Professional
  • Hardcover (Book)
  • 208
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