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The Fundamentals of Business-to-Business Sales & Marketing Book
Shows how B2B leaders integrate approaches and technologies with techniques to find get and keep customers. This book introduces a sales coverage model that meets the needs of the Web-based environment while retaining the benefits that a good salesperson can bring to the table.Read More
from£12.59 | RRP: * Excludes Voucher Code Discount Also available Used from £16.66
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Blackwell
B2B sales and marketing executives have been hard-hit by increasing sales demands, plummeting budgets, and highly touted techniques that promise more than they deliver. The Fundamentals of Business-to-Business Sales & Marketing shows executives...
- 0071408797
- 9780071408790
- John Coe
- 1 September 2003
- McGraw-Hill Professional
- Hardcover (Book)
- 208
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