The Future of Competition: Co Creating Unique Value with Customers Book + PRICE WATCH * Amazon pricing is not included in price watch

The Future of Competition: Co Creating Unique Value with Customers Book

Text presents a new approach to value creation; showing that the traditional, firm-centric view of value creation is being challenged by active, connected, and informed consumers. DLC: Competition.Read More

from£21.58 | RRP: £15.99
* Excludes Voucher Code Discount Also available Used from £15.61
  • 0143061909
  • 9780143061908
  • Venkat Ramaswamy, C.K. Prahalad
  • 30 April 2006
  • Penguin Books
  • Paperback (Book)
  • 272
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