The Future of Marketing: Critical 21st Century Perspectives Book + PRICE WATCH * Amazon pricing is not included in price watch

The Future of Marketing: Critical 21st Century Perspectives Book

Marketing is the high profile subject of public, economic, and political opinion in the world today. Are consumers needs really being satisfied? Is marketing more concerned with rhetoric, spin, and jargon, than in actually seeking to satisfy customer needs? This book is critical and theoretical and raises important issues from leading marketing thinkers. It highlights positive statements and criticisms concerning marketing, and its role within business and as an academic subject in the 21st century.Read More

from£72.00 | RRP: £60.00
* Excludes Voucher Code Discount Also available Used from £8.24
  • 0333992865
  • 9780333992869
  • Philip J. Kitchen
  • 4 February 2003
  • Palgrave Macmillan
  • Hardcover (Book)
  • 224
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