The Global Brand: How to Create and Develop Lasting Brand Value in the World Market Book + PRICE WATCH * Amazon pricing is not included in price watch

The Global Brand: How to Create and Develop Lasting Brand Value in the World Market Book

In this practical overview of brand strength in the modern business world, Nigel Hollis presents a simple formula for determining brand strength and outlines five steps of customer commitment to a strong brand - Presence, Relevance, Performance, Advantage, and Bonding. He also analyses the future of brand-building.Read More

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  • Blackwell

    The Global Brand examines the challenges facing international brands and identifies the best practices that will help aspiring global brands become successful on the world stage.Using research from the 2008 BrandZ Top 100 Most Valuable Brands...

  • 0230606229
  • 9780230606227
  • Nigel Hollis
  • 24 November 2008
  • Palgrave Macmillan
  • Hardcover (Book)
  • 272
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