The Global Brand: How to Create and Develop Lasting Brand Value in the World Market Book + PRICE WATCH * Amazon pricing is not included in price watch

The Global Brand: How to Create and Develop Lasting Brand Value in the World Market Book

Nigel Hollis draws on his experience at Millward Brown to present a simple formula for determining brand strength to illustrate the market value and performance of brands. Hollis emphasizes human nature as a set of constant core values that all brands should appeal to and analyzes the future of brand-building as a profitable investment.Read More

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  • 0230620566
  • 9780230620568
  • Nigel Hollis
  • 2 March 2010
  • Palgrave Macmillan
  • Paperback (Book)
  • 272
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