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The Global Corporate Brand Book Book
This new book by a leading practitioner based in the US shows the relationship between corporate brand and reputation and the value of company equity. The corporate brand can be considered as the definition of the company. The brand equity of the...Read More
from£28.00 | RRP: * Excludes Voucher Code Discount Also available Used from £37.57
- 1403996636
- 9781403996633
- Michael Morley
- 14 May 2009
- Palgrave Macmillan
- Hardcover (Book)
- 256
- 1
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