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The Great Marketing Turnaround Book
The visionaries who brought MaxiMarketing to the business world now turn their sights on the cutting edge of marketing practices and thinking today, pinpointing ten key trends or "turnarounds" that reflect the decline of mass marketing and mass advertising and the emergence of "direct mass marketing."Read More
from£N/A | RRP: * Excludes Voucher Code Discount Also available Used from £N/A
- 0133655601
- 9781336556010
- Stan Rapp, Thomas L. Collins
- 17 August 1990
- NYIF
- Hardcover (Book)
- 300
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