The Guerilla Marketing Handbook (Guerrilla Marketing) Book + PRICE WATCH * Amazon pricing is not included in price watch

The Guerilla Marketing Handbook (Guerrilla Marketing) Book

This book will guide marketers into the world of positioning and selling products and services. The authors lead the reader step by step through the process of developing a marketing campaign. They offer detailed descriptions of more than a hundred marketing tools from contests to affinity programs, from direct mail to billboard advertising. Anecdotes, graphics, and rules of thumb are also included.Read More

from£10.78 | RRP: £7.99
* Excludes Voucher Code Discount Also available Used from £4.23
  • 0395700132
  • 9780395700136
  • Jay Conrad Levinson, F.X. Nine, Seth Godin
  • 10 May 1995
  • Houghton Mifflin (Trade)
  • Paperback (Book)
  • 396
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