The Handbook of Brand Management: International Management Series Book + PRICE WATCH * Amazon pricing is not included in price watch

The Handbook of Brand Management: International Management Series Book

The Handbook Of Brand Management : Hardback : Taylor & Francis Inc : 9780201632798 : 0201632799 : 21 Mar 1993 : The Handbook of Brand Management is an essential resource for getting the most business from a brand name. Whether you are managing a consumer product or service, or preparing to enter this field, The Handbook of Brand Management provides an informative and readable overview of the most useful tactics for todays marketplace.Read More

from£N/A | RRP: £21.99
* Excludes Voucher Code Discount Also available Used from £N/A
  • Product Description

    A complete resource on managing brand names, the most powerful strategy in marketing. Brand names are now recognized as major corporate assets. Marketing managers must know the best strategies for promoting brand-name products, and under the new tax laws, financial managers will have to learn to put a monetary value on trade names.

  • 0201632799
  • 9780201632798
  • David Arnold
  • 28 February 1993
  • Westview Press Inc
  • Hardcover (Book)
  • 288
As an Amazon Associate we earn from qualifying purchases. If you click through any of the links below and make a purchase we may earn a small commission (at no extra cost to you). Click here to learn more.

Would you like your name to appear with the review?

We will post your book review within a day or so as long as it meets our guidelines and terms and conditions. All reviews submitted become the licensed property of www.find-book.co.uk as written in our terms and conditions. None of your personal details will be passed on to any other third party.

All form fields are required.