The Hidden Art of Interviewing People: How to Get Them to Tell You the Truth Book + PRICE WATCH * Amazon pricing is not included in price watch

The Hidden Art of Interviewing People: How to Get Them to Tell You the Truth Book

There is growing interest in the use of Neuro Linguistic Programming (NLP) as a Qualitative Market Research technique. NLP was previously used in psychology to understand how people think and react and as a tool in self-development interpersonal skills and business looking at how our brains think and experience the world.Read More

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  • Blackwell

    Qualitative Market research experts now see that using Neuro Linguistic Programming (NLP) can help the researchers understand the human brain and, armed with this power, they can find out the truth from interviewees. The Hidden Art of Interviewing...

  • 0470060794
  • 9780470060797
  • Neil McPhee, Roger Terry
  • 13 April 2007
  • John Wiley & Sons
  • Hardcover (Book)
  • 384
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