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The Houdini Solution: Why Thinking Inside the Box is the Key to Creativity Book

Who hasn't been extremely creative when boxed into an exceedingly tight deadline or budget? This book introduces a radical theory of how to generate focused ideas by accepting and even thriving on constraints instead of being controlled by them.Read More

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Blackwell
You've heard it a million times: Think outside the box. But what about Harry Houdini? The legendary magician did his best work shackled, handcuffed, and chained inside the smallest of boxes - and yet he managed to find his way out every time.
Product Description
Transform the shackles of conformity into the tools for generating amazing, unconventional results

Houdini performed his greatest tricks within the confines of a box. Now one of the advertising industry's brightest and most innovative stars shows you how to do likewise: to use the power of thinking inside the box to unleash the power of innate creativity.

Who hasn't been extremely creative when boxed into an exceedingly tight deadline or budget? The Houdini Solution introduces a radical theory of how to generate more focused and powerful ideas by accepting, and even thriving on, constraints instead of being controlled by them. Filled with inspiring anecdotes and intriguing exercises that will yield surprising results, this book will spur you on to unleash the full power of your creativity, work magic in the workplace, and succeed beyond your wildest dreams.

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The Houdini Solution: Why Thinking Inside the Box is the Key to Creativity Book

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