The INSEAD-Wharton Alliance on Globalizing: Strategies for Building Successful Global Businesses Book + PRICE WATCH * Amazon pricing is not included in price watch

The INSEAD-Wharton Alliance on Globalizing: Strategies for Building Successful Global Businesses Book

The INSEAD-Wharton Alliance on Globalizing INSEAD-Wharton Alliance experts explore the controversial topic of how business can respond to globalization. Full descriptionRead More

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  • Book Description

    A distinguished group of faculty from The Wharton School and INSEAD examine diverse forces that are driving firms to globalize, the consequences--positive and negative--that accompany increasing globalization, and their managerial and political implications. The book offers a multi-faceted view of challenges and strategies for managers in building global businesses. This non-partisan treatment is an important addition to the often strident and heavily rhetorical debates about global business. This timely book should be of interest to managers as well as to policy makers and leaders of non-governmental organizations.

  • Product Description

    As the phenomenon of globalization continues to spark dynamic and controversial debates, managerial agendas around the world are being shaped. Businesses are pressed to respond to the challenges of globalizing competitors. They must enhance profits and generate returns for investors and do so by entering global markets, competing against international rivals, and finding opportunities in a continuously transforming world. Companies are expected to achieve these goals in an environmentally and socially responsible way. Extraordinary opportunities exist for those who can effectively answer the need to globalize, yet it is a complex enterprise with many associated risks. Renowned experts for the INSEAD-Wharton Alliance, Hubert Gatignon and John Kimberly, have collaborated to edit a non-partisan and comprehensive book that looks beyond the broad issues and focuses on the managers' response to the opportunities and challenges of larger, global markets. Relevant and timely as the outspoken debates about globalization continue, the contributors to this volume discuss crucial implications for managers, policy makers and non-governmental organizations.

  • 0521835712
  • 9780521835718
  • 20 September 2004
  • Cambridge University Press
  • Hardcover (Book)
  • 474
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