The Image of a Company: Manual for Corporate Identity Book + PRICE WATCH * Amazon pricing is not included in price watch

The Image of a Company: Manual for Corporate Identity Book

A presentation of a series of international case studies illustrating the importance of corporate identity (how companies present themselves to the outside world) which is recognised as an important management issue. In parallel with a number of international case studies, for example, Esprit, IBM, Braun, Adidas and Coca Cola, there is a manual, by Ben Bos of "Total Design" detailing how to achieve a distinctive corporate identity. The work provides useful information for companies of every size, with advice on expressing a company's image by means of colour, typography, forms, packaging, the use of signs, fleet-marking, publicity and promotion materials. In the same way, management issues of co-ordination and implementation are discussed and illustrated. Practical details are supplied in a full technical account of an imaginary corporate image programme. The book is intended for the use of graphic designers, managers, marketing and publicity professionals.Read More

from£33.72 | RRP: £24.99
* Excludes Voucher Code Discount Also available Used from £6.60
  • 1854544047
  • 9781854544049
  • B. Bos, F.K. Henrion
  • 1 December 1990
  • Phaidon Press Ltd
  • Hardcover (Book)
  • 224
As an Amazon Associate we earn from qualifying purchases. If you click through any of the links below and make a purchase we may earn a small commission (at no extra cost to you). Click here to learn more.

Would you like your name to appear with the review?

We will post your book review within a day or so as long as it meets our guidelines and terms and conditions. All reviews submitted become the licensed property of www.find-book.co.uk as written in our terms and conditions. None of your personal details will be passed on to any other third party.

All form fields are required.