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The Impact Equation: Are You Making Things Happen or Just Making Noise? Book
The Impact Equation What can impact equation do for you? Impact = C (R+E+A+T+E) Contrast: Does your idea stand out? Reach: How many people do you connect to? Exposure: How often does your audience hear from you? Articulation: Is your idea clear enough? Trust: Do people believe you? Echo: Does your idea connect to your audience? This book deals with these questions.Read More
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